Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer. Less is often more, and this is especially true when it comes to creating designs. These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes. In fact, they should be beautifully and professionally designed. This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study. In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and stand-out icons.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below. When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales. Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals. In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons. By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study. To create a compelling case study, identify the key takeaways from your research.

Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page. You can use a large, bold, contrasting font to help this information stand out from the page and provide interest. Upload your fonts and brand colors to Venngage using the My Brand Kit tool and see them automatically applied to your designs. The heading is the ideal place to put the most impactful information, as this is the first thing that people will read. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount. Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns. Making charts is even easier with Venngage. In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study. Adding a chart here helps break up the information and add visual value to the case study. CREATE THIS CASE STUDY TEMPLATE. You could use a Gantt chart or a project timeline to show how you have managed the project successfully. CREATE THIS GANTT CHART.

Using icons, graphics, photos, or patterns helps create a much more engaging design. With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye. To add an extra layer of authenticity you can include a direct quote from your customer within your case study. You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote. This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text. You should update your business case study examples often if you are sharing them on your website. Content marketing is also a valuable way to earn consumer trust.

Case studies are an effective marketing technique to engage potential customers and help build trust. By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. In addition to being a good way to gather positive testimonials from existing customers, business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects. To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove. You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study from our extensive guide. START CREATING FOR FREE. Product Solutions Templates Learn Pricing. Features Explore our product features. Infographics Presentations Flyers Posters Banners White Papers Diagrams Roadmaps Ebooks Timeline Infographic Maker Process Infographics Coupons Certificates Cards Menus Business Plans Brochures Resumes Comparison Infographics Nonprofit Infographics Reports Youtube Banners Organizational Charts Invitations Flowcharts Mind Maps Social Media Posts Proposals Logos Letterheads Newsletters. For teams. Executive Leadership Lead with style. Marketing Create better materials. Human Resources Communicate more efficiently. Operations Manage systems better. Product Development Go to market with visuals. Project Management Keep projects aligned.

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What we offer. White Papers. Timeline Infographic Maker. Process Infographics. Business Plans. Comparison Infographics. Nonprofit Infographics. Youtube Banners. Organizational Charts. Mind Maps. Social Media Posts. Executive Leadership. Human Resources. Product Development. Project Management. Real Estate. Infographic Templates. Timeline Templates. Adobe's approach resulted in a 20 percent increase in conversion, as well as improved internal communications, faster optimization, and a reduction of their content management footprint. In , Stanley consolidated two separate brand web properties into one site. The process needed to mitigate traffic disruption, improve traffic, and increase organic search results.

The results? Almost 40 percent of keywords Stanley ranked for were on the first page of organic results, and the company generated a percent lift in revenue, thanks to support from the BrightEdge platform. Host Analytics moved to an account based marketing strategy in They noticed that the marketing efforts were limited by a large number of low quality needs. Their problem was solved when they used an automated email marketing approach from LeadGnome to nurture and qualify leads via email marketing. Vissla is an online ecommerce company with a need to understand big data across multiple marketing platforms.

Bitly provided a a way to consolidate data and literally link channels together to display all information on a single dashboard. The Line is an online boutique that offers shoppers a unique experience and showcases products that can be found at their brick and mortar store in NYC's Soho neighborhood. Their goal was to increase first time visitors to their site. Taboola offers a product that drives first time users. The result? Over 72 million impressions within three months, and email subscriber growth of 12 percent. Lane Bryant, the leading retailer for women sized 14 — 28, launched a campaign designed to celebrate all women and redefine the traditional notion of sexy with a simple message — ALL women are sexy.

OutBrain used media amplification to take the campaign viral, resulting in over 48,, impressions in just two weeks! The challenge they faced was better identifying page views to determine where customers are in the buying cycle. The solution was provided by using data from Google Analytics Premium to successfully move leads through the sales funnel. HubSpot, in search of quality leads, turned to LinkedIn Marketing Solutions to engage with marketing professionals in small to medium sized businesses, targeting them with ebooks, webinars, and how-to guides. Sponsored organic content appeared in members' LinkedIn feeds. LevelEleven helped Staples focus their teams on the critical sales activities that matter.

The end result? Their team developed a better understanding of the KPIs that matter and experienced a percent increase in key selling activities. Rackspace is a world leader in hybrid cloud computing with offices throughout the world. The challenge was collaborating and communicating across offices. The approach? LifeSize created a video solution to build stronger relationships across international offices. Five years ago, the lawn care company Weed Man had an idea -- If their phone-based reps could connect with more prospects, more decisions would result, without adding sales reps. The solution? Five9 assisted Weed Man with migrating their data to the cloud. This case study shows why SMBs like Weed Man should store business data on the cloud for CRM.

One of the better, more concise case study examples, this one page synopsis clearly defines the challenges and goals of Extent. It explores how LogMeIn provided effective solutions and produced stellar results, including a boost in staff productivity, an increase in first contact resolution rate, and an improvement in overall service. Under mandate from the governor, the North Carolina Department of Information Technology needed to update state websites to overcome complex processes and limited technical resources. The resulting solutions from Red Hat reduced maintenance times and lowered staffing costs. This study addresses the complexities of cloud hosted infrastructure.

One element of all case study examples is to educate perspective clients about the services and products offered. This study takes a complex subject and makes it easy to understand, while clearly outlining the solutions VMWare can provide. HPE links to additional content so readers can gain even more knowledge about the subject and the solutions HPE offers. This case study is a great example of how to break up a detailed case study for an easier read. Gravitate starts off by introducing their client, Global Expeditions Group GXG , to give visitors a little background into what they do. They then dive straight into what their role was in helping GXG with a robust content marketing strategy. What catches your eye at the beginning of this case study is the results.

Rather than forcing readers to find out the impact of their efforts at the very end, they call out some major statistics and improvements that they helped GXG achieve. It's a great way to entice readers to keep them wanting to learn just how they did it. Gravitate did a great job breaking up their rather long case study. Since it focuses on an entire content marketing strategy, they put various parts of their case study into separate sections, from their rebranding efforts to their website design and copywriting. What we like so much about IDEO's case study about INFARM is that it reads just like a simple blog post — there's no sections and no busy graphics.

While this doesn't work for everyone, it really matches the vibe of IDEO's brand. This case study is short, sweet, and to the point, with the largest elements on the page being the images and a quote. At the very top, they outline the entire case study in two small sections — the challenge and the outcome. What we like about this particular case study is how IDEO talks about what's next for INFARM. Beyond the typical problem-solution-result structure, they took it one step further to talk about the future and what INFARM plans on doing next.

Forge and Smith effectively uses real mockups and examples from the work they did for Happy Planet to showcase their work in action. This case study is perfectly designed into multiple modules to break up chunks of text into three phases. They start off with the objectives they set in place for their website design and development work for Happy Planet, which is pretty unique for a case study. What's great about this case study is the opportunity to view the finished website. A hyperlink isn't just hidden within the text forcing you to dig around looking for it; it's called out right then and there to let you view their finished work on the Happy Planet website. Another great feature is the option to view a previous case study or all the case studies if you're interested.

No need to locate the main page, you have direct access! CoSchedule treats their case studies as customer stories, highlighting who their customers are and how their platform was able to help them. Their case study on English Heritage is simple to view and comprehend. On the left, there is a customer spotlight on English Heritage, complete with a company logo, brief description, industry, company size, size of the marketing team, and more. These little details help give you a better idea of who the company is. Rather than breaking up their message into the standard format, CoSchedule calls out the results that English Heritage has seen since switching to CoSchedule. Within each result, they touch on the challenge they had before CoSchedule then the lasting impact it created.

Throughout the case study, CoSchedule includes relevant screenshots and impactful quotes from English Heritage employees. This helps readers visualize what they are talking about. We couldn't not pat our own backs for recently publishing a case studies page on our website. Bluleadz often uses case study PDFs as sales collateral to send to qualified prospects. While we used these PDF designs internally, we wanted to make sure our client success stories were available to everyone coming to our site. Our BandGrip case study really sticks out to us. We start off by introducing who BandGrip is, who they serve, and what they do. Then, we highlight the struggles they were having with getting demo sign-ups on their page. We included relevant quotes from the CEO to show their need for a solution.

We then begin to outline all the pre-show and post-show tactics that we implemented to help them tackle their challenge and earn them more demo sign ups. Landing page screenshots and other various graphics help readers visualize what we were able to do. Toward the end of the case study, we highlight the impact of our efforts, calling out some of the major statistics. Each of these case study examples does an excellent job of outlining the challenges, solutions, and results provided. If you are building a portfolio of case studies, use these excellent examples for inspiration and format. If your leads have been falling off in the decision phase, a marketing case study may be just what you need.

Case studies are a powerful tool in your content marketing arsenal, so why not create one today? Click below to create your very own case study! Case studies are narratives that feature real-world situations or uses of products or services to demonstrate their value. A well-written case study will follow a customer as they define a problem, determine a solution, implement it, and reap the benefits. The more to-the-point you can be in a case study, the better.

Baylor Cherry September 17, Case Studies 18 min read. Building an effective content marketing strategy that can take your prospects through every stage of the buyer's journey means creating a variety of content. From relevant, informative blog content to engaging webpages, landing pages, whitepapers, and emails, a comprehensive content marketing strategy should run deep. One powerful, but often underused, piece of content is the case study. A case study acts a narrative, featuring real-world situations where certain products or services are used in a way that demonstrates thier value. They are a special type of thought leadership content that brands can use in marketing and sales to guide their target audience to the decision stage of their buyer's journey. Engaging case studies walk prospects through how a real life customer identified a specific pain point , started using your product or service, and overcame that pain point while reaping additional benefits.

A case study is a special type of thought leadership content that tells a story. Case studies are narratives that feature real world situations or uses of products or services to demonstrate their value. A well written case study will follow a customer as they define a problem, determine a solution, implement it, and reap the benefits. Case studies offer readers the ability to see a situation from the customer's perspective from beginning to end. A marketing case study is one of the most compelling content items in your sales funnel. Because of this, case studies are uniquely useful as bottom of the funnel content. By the time prospects are ready to read case studies, they have a nuanced grasp of the problem in front of them. They also have a good selection of potential solutions and vendors to choose from.

In fact, there usually is. The challenge is figuring out which one. The more similar the prospect is to the customer in the case study, the more striking it will be. For that reason, you might want to have a case study for every buyer persona you serve. And naturally, case studies pertain to specific products or services, not your whole brand. Great case studies should pack a lot of meaning into a small space. In the best examples, your reader can grasp the single main idea of each page in a short paragraph or two. Note: Some businesses will have a brief case study in PDF form to use as sales collateral then a longer form, more in-depth version of the same case study on their website.

In this case, it can be normal to write a lengthier case study. Ideally, you should upload case studies somewhere on your website so new leads coming to your site have the opportunity to see just how kickass your business is at driving revenue and results for your current customers. Whether it's an online case study or a PDF version, making your successes available to the public can prove just how valuable your efforts are. Plus, make sure every member of your sales team has access to your case studies so they can use them as sales collateral to send to prospects and opportunities!

A quick PDF attachment to a sales email can be very convincing. It also makes your content easier to read. At the same time, it ensures that your team will know exactly what information they need to compile to design case studies in the future. If your client or customer gives the ok to use their name and information, then you can add as much detail as you want to highlight who they are, what you helped them do, and the results it had. Like any good story, a marketing case study has a beginning, middle, and end. Once you define the problem, the next step presents your offering, which serves as the answer to the dilemma. Your product or service is, in a very real sense, the hero of the story. It catalyzes the change, which you describe in terms of your features, advantages, and other differentiators.

You want prospects to imagine themselves enjoying that level of success. The best case studies personify the protagonists, including the vendor and the client company, by having plenty of quotes peppered throughout the entire story. Naturally, the business problem to be solved is the big, bad villain here, so you want the client and preferably, your own team as well to weigh in on that problem: How complex it is, what solving it would mean, and what not solving it would cost. Naturally, the longest, most emphatic testimonial should come from the top decision maker. In fact, some of the most powerful case studies establish their own vivid, graphics-heavy style — looking a lot more like an infographic, or even a magazine, than traditional B2B marketing collateral.

Color blocks , strong contrasts, skyscraper photography, and hero shots are all on the table when it comes to case studies. The more data you have to convey, the more creative you should be in presenting it so it can be understood at a glance. Source: DocSend. This study focuses on the solutions Adobe provided for the Royal Bank of Scotland. Their top challenges included fostering a culture of data driven decision making, eliminating disjointed systems, and delivering digital experiences that are relevant and easy to use. Adobe's approach resulted in a 20 percent increase in conversion, as well as improved internal communications, faster optimization, and a reduction of their content management footprint.

In , Stanley consolidated two separate brand web properties into one site. The process needed to mitigate traffic disruption, improve traffic, and increase organic search results. The results? Almost 40 percent of keywords Stanley ranked for were on the first page of organic results, and the company generated a percent lift in revenue, thanks to support from the BrightEdge platform. Host Analytics moved to an account based marketing strategy in They noticed that the marketing efforts were limited by a large number of low quality needs. Their problem was solved when they used an automated email marketing approach from LeadGnome to nurture and qualify leads via email marketing. Vissla is an online ecommerce company with a need to understand big data across multiple marketing platforms.

Bitly provided a a way to consolidate data and literally link channels together to display all information on a single dashboard. The Line is an online boutique that offers shoppers a unique experience and showcases products that can be found at their brick and mortar store in NYC's Soho neighborhood. Their goal was to increase first time visitors to their site. Taboola offers a product that drives first time users. The result? Over 72 million impressions within three months, and email subscriber growth of 12 percent. Lane Bryant, the leading retailer for women sized 14 — 28, launched a campaign designed to celebrate all women and redefine the traditional notion of sexy with a simple message — ALL women are sexy.

OutBrain used media amplification to take the campaign viral, resulting in over 48,, impressions in just two weeks! The challenge they faced was better identifying page views to determine where customers are in the buying cycle. The solution was provided by using data from Google Analytics Premium to successfully move leads through the sales funnel. HubSpot, in search of quality leads, turned to LinkedIn Marketing Solutions to engage with marketing professionals in small to medium sized businesses, targeting them with ebooks, webinars, and how-to guides. Sponsored organic content appeared in members' LinkedIn feeds.

LevelEleven helped Staples focus their teams on the critical sales activities that matter. The end result? Their team developed a better understanding of the KPIs that matter and experienced a percent increase in key selling activities. Rackspace is a world leader in hybrid cloud computing with offices throughout the world. The challenge was collaborating and communicating across offices. The approach? LifeSize created a video solution to build stronger relationships across international offices. Five years ago, the lawn care company Weed Man had an idea -- If their phone-based reps could connect with more prospects, more decisions would result, without adding sales reps.

The solution? Five9 assisted Weed Man with migrating their data to the cloud. This case study shows why SMBs like Weed Man should store business data on the cloud for CRM. One of the better, more concise case study examples, this one page synopsis clearly defines the challenges and goals of Extent. It explores how LogMeIn provided effective solutions and produced stellar results, including a boost in staff productivity, an increase in first contact resolution rate, and an improvement in overall service. Under mandate from the governor, the North Carolina Department of Information Technology needed to update state websites to overcome complex processes and limited technical resources.

The resulting solutions from Red Hat reduced maintenance times and lowered staffing costs. This study addresses the complexities of cloud hosted infrastructure. One element of all case study examples is to educate perspective clients about the services and products offered. This study takes a complex subject and makes it easy to understand, while clearly outlining the solutions VMWare can provide. HPE links to additional content so readers can gain even more knowledge about the subject and the solutions HPE offers. This case study is a great example of how to break up a detailed case study for an easier read. Gravitate starts off by introducing their client, Global Expeditions Group GXG , to give visitors a little background into what they do. They then dive straight into what their role was in helping GXG with a robust content marketing strategy.

What catches your eye at the beginning of this case study is the results. Rather than forcing readers to find out the impact of their efforts at the very end, they call out some major statistics and improvements that they helped GXG achieve. It's a great way to entice readers to keep them wanting to learn just how they did it. Gravitate did a great job breaking up their rather long case study. Since it focuses on an entire content marketing strategy, they put various parts of their case study into separate sections, from their rebranding efforts to their website design and copywriting. What we like so much about IDEO's case study about INFARM is that it reads just like a simple blog post — there's no sections and no busy graphics.

While this doesn't work for everyone, it really matches the vibe of IDEO's brand. This case study is short, sweet, and to the point, with the largest elements on the page being the images and a quote. At the very top, they outline the entire case study in two small sections — the challenge and the outcome. What we like about this particular case study is how IDEO talks about what's next for INFARM. Beyond the typical problem-solution-result structure, they took it one step further to talk about the future and what INFARM plans on doing next.

Best Ways to Solve Math Assignments Problems Faster How Does Assignment Play a Vital Role in Your Grade? Updated: October 21, Published: October 20, Since it focuses on an entire content marketing strategy, they put various parts of their case study into separate sections, from their rebranding efforts to their website design and copywriting. You can use a large, bold, contrasting font to help this information stand out from the page and provide interest. Pop up for DOWNLOAD THE CASE STUDY TEMPLATES DOWNLOAD THE CASE STUDY TEMPLATES 3 FREE CASE STUDY TEMPLATES Showcase your company's success using these free case study templates. A good case study should have the potential to:. When conducting any sort of research stats, facts, and figures are like gold dust aka, really valuable.

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