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Example of executive summary

How to write an executive summary, with examples,What is an executive summary in project management?

AdGet Instant Access to All Templates You Need to Start, Run & Grow Your Business!  · Example: Executive Summary Example 1: A Study of Obesity Among Adults With Low Income and Education Levels. Introduction. Obesity is a significant public health Executive Summary Example. The following is an Executive Summary Example for the imaginary company: Green Future Ltd. Company Mission. Green Future Ltd. provides green energy ... read more

Start with the problem or need the project is solving. Why is this project happening? What insight, customer feedback, product plan, or other need caused it to come to life? How is the project going to solve the problem you established in the first part? What are the project goals and objectives? How will this improve and solve the problem you established in the first part? Wrap up with a conclusion about the importance of the work. This is another opportunity to reiterate why the problem is important, and why the project matters. It can also be helpful to reference your audience and how your solution will solve their problem. Finally, include any relevant next steps. A project plan is a blueprint of the key elements your project will accomplish in order to hit your project goals and objectives.

Project plans will include your goals, success metrics, stakeholders and roles, budget, milestones and deliverables, timeline and schedule, and communication plan. An executive summary is a summary of the most important information in your project plan. Project overviews and executive summaries often have similar elements—they both contain a summary of important project information. However, your project overview should be directly attached to your project. There should be a direct line of sight between your project and your project overview.

While you can include your executive summary in your project depending on what type of project management tool you use, it may also be a stand-alone document. You may be asking: why should I write an executive summary for my project? Well, like we mentioned earlier, not everyone has the time or need to dive into your project and see, from a glance, what the goals are and why they matter. Your executive summary is designed less for team members who are actively working on the project and more for stakeholders outside of the project who want quick insight and answers about why your project matters. An effective executive summary gives stakeholders a big-picture view of the entire project and its important points—without requiring them to dive into all the details.

Then, if they want more information, they can access the project plan or navigate through tasks in your work management tool. Every executive summary has four parts. In order to write a great executive summary, follow this template. At the beginning of your executive summary, start by explaining why this document and the project it represents matter. Clarify how this problem is important and relevant to your customers, and why solving it matters. Your project is to devise a simpler, cheaper watch that still appeals to luxury buyers while also targeting a new bracket of customers. To best serve our existing customers, and to branch into new markets, we need to develop a series of watches that we can sell at an appropriate price point for this market.

Unlike an abstract or outline, you should be prescriptive in your solution—that is to say, you should work to convince your readers that your solution is the right one. This is less of a brainstorming section and more of a place to support your recommended solution. But this is your chance to describe, in broad strokes, what will happen during the project. In order to offer these prices, we will do the following:. Introduce customizable band options, with a focus on choice and flexibility over traditional luxury. Note that every watch will still be rigorously quality controlled in order to maintain the same world-class speed and precision of our current offerings. At this point, you begin to get into more details about how your solution will impact and improve upon the problem you outlined in the beginning.

What, if any, results do you expect? This is the section to include any relevant financial information, project risks, or potential benefits. You should also relate this project back to your company goals or OKRs. Your summary should highlight exactly what the audience wants to see: why your company is the right one for the job and how exactly you intend to help them reach their goals. Another way to approach your executive summary is to be direct and to the point. Use brief paragraphs to communicate your points and apply subheadings and bullet points generously to make your summary easy to scan while keeping the appearance clean and professional.

Adding illustrations like a graph, chart, or even a product image can also be a compelling addition. Building your executive summary around strong research and facts can make it more compelling to readers, as this example perfectly demonstrates. The aim is to impress and nothing raises more confidence in a subject as research and statistics. In this example, uGrow does a fantastic job of addressing the issues that the audience of Pete Pizzeria has, and it proposes targeted solutions and outcomes to establish the reputation and trustworthiness of the company. It also leverages social proof to illustrate how the business has helped past clients successfully increase their sales.

Take a cue from them and use your summary to sell yourself. Rather than droning on about your company, focus on talking about the value you provide. Help potential clients see that pitching their tent with you would be a unique opportunity for them that promises impressive returns on investment. Remember that the introductory part of your summary is your chance to hook the reader and reel them in. As this executive summary example shows, you can talk about your company, product, services, and intentions in a language that is easy for anyone to understand. Even if you work in a complicated industry, avoid using technical language, jargon, and industry buzzwords that people outside of your field might not know. Use short sentences rather than long ones to get your point across.

Let different people review your summary and see how many of them found it easy to digest before you send it out. But if your proposal or business plan is targeted at investors or brands that are fun, personable, and quirky, feel free to take a relaxed and easygoing approach. Your tone should also represent your company and reflect its personality. It manages to be captivating while establishing the applicant as highly skilled and qualified. In three brief sentences, you can already tell that the candidate has a proven track record, is great at managing people, and is interested in building and growing a team. In the example above, the candidate sells themself in a compelling way that makes you assured of their competency.

You can glimpse confidence, ambition, and even a sense of how personable they are from between the lines. You can take time to highlight your relevant work history and skills that relate to the job offer at hand. Discuss any relevant training or certifications that you have, mention your years of experience with a particular aspect of the job. Soft skills are just as important as hard skills and may be even harder to come by. This executive summary example clearly explains that the applicant has both. It starts by describing their experience and primary job role, then provides an instance of how a soft skill—organization—enabled them to impact their organization positively.

Make your claim more effective by giving an example of how you applied that skill and the quantifiable results it brought. This can help you and your resume get moved to the next round of the decision process. Start by describing yourself and your current standing whether as a student, intern, or job seeker and mention any applicable experience you have both in and out of the classroom. Despite your inexperience, including these details in your summary will allow hiring managers to see you as hardworking, full of potential, and a capable candidate for the role. This is another great executive summary sample for resumes that you can follow.

In just three sentences you can grasp the capabilities and experience the applicant is bringing to the table. From the job description, identify the qualities—skills, knowledge, and abilities—abilities that the company values for the role and introduce them into your resume summary. Focus on how you would make a great addition to the organization. How can you benefit them? Think of your summary—and by extension, your resume—as a storytelling opportunity and marketing device. Are you the kind of person that likes to roll up their sleeves, lead the charge, and get things done? Are you an exceptional team player with incredible problem-solving skills?

Whatever your personal brand is, promote it boldly. Pay attention to the specific skills and keywords the job application requires or uses, then write the executive summary for your resume in a way that corresponds with them. One common mistake that people tend to make with regards to resume executive summary is failing to make it clear and easy to understand. Leave no room for vagueness and ambiguity. Answer all the basic questions that a recruiter might ask: What type of projects have you worked on? What companies or clients have you worked with in the past? What kind of experience or challenge are you seeking?

The words you use should drive home your message. So if you have any renowned companies on your employment list, announce it. The recruiter will come to regard you as highly as they regard those companies. Borrow a page from this example and include evidence of your accomplishments in your executive summary statement. Use sales figures, percentages, and numbers to quantify your professional achievements and make them more persuasive. Emphasizing how you can help is the best way to get recruiters to care about the rest of your resume. Think about how your expertise and skills have helped your current organization and slip that into your summary. However, crafting a great summary can be a bit of a challenge. Cassie Riley has a passion for all things marketing and social media. She is a wife, mother, and entrepreneur.

In her spare time, she enjoys traveling, language, music, writing, and unicorns. Cassie is a lifetime learner, and loves to spend time attending classes, webinars, and summits. We are reader-supported.

But sometimes, new project members or executive stakeholders want a simplified view of your project. The best way to do that is with an executive summary. An executive summary is an overview of a document. Imagine it this way: if your high-level stakeholders were to only read your executive summary, would they have all of the information they need to succeed? If so, your summary has done its job. Business cases. Project proposals. In project management, an executive summary is a way to bring clarity to cross-functional collaborators, team leadership, and project stakeholders.

For example, to write an executive summary of an environmental study, you would compile a report on the results and findings once your study was over. But for an executive summary in project management, you want to cover what the project is aiming to achieve and why those goals matter. Start with the problem or need the project is solving. Why is this project happening? What insight, customer feedback, product plan, or other need caused it to come to life? How is the project going to solve the problem you established in the first part? What are the project goals and objectives? How will this improve and solve the problem you established in the first part?

Wrap up with a conclusion about the importance of the work. This is another opportunity to reiterate why the problem is important, and why the project matters. It can also be helpful to reference your audience and how your solution will solve their problem. Finally, include any relevant next steps. A project plan is a blueprint of the key elements your project will accomplish in order to hit your project goals and objectives. Project plans will include your goals, success metrics, stakeholders and roles, budget, milestones and deliverables, timeline and schedule, and communication plan. An executive summary is a summary of the most important information in your project plan. Project overviews and executive summaries often have similar elements—they both contain a summary of important project information.

However, your project overview should be directly attached to your project. There should be a direct line of sight between your project and your project overview. While you can include your executive summary in your project depending on what type of project management tool you use, it may also be a stand-alone document. You may be asking: why should I write an executive summary for my project? Well, like we mentioned earlier, not everyone has the time or need to dive into your project and see, from a glance, what the goals are and why they matter.

Your executive summary is designed less for team members who are actively working on the project and more for stakeholders outside of the project who want quick insight and answers about why your project matters. An effective executive summary gives stakeholders a big-picture view of the entire project and its important points—without requiring them to dive into all the details. Then, if they want more information, they can access the project plan or navigate through tasks in your work management tool. Every executive summary has four parts. In order to write a great executive summary, follow this template.

At the beginning of your executive summary, start by explaining why this document and the project it represents matter. Clarify how this problem is important and relevant to your customers, and why solving it matters. Your project is to devise a simpler, cheaper watch that still appeals to luxury buyers while also targeting a new bracket of customers. To best serve our existing customers, and to branch into new markets, we need to develop a series of watches that we can sell at an appropriate price point for this market. Unlike an abstract or outline, you should be prescriptive in your solution—that is to say, you should work to convince your readers that your solution is the right one. This is less of a brainstorming section and more of a place to support your recommended solution.

But this is your chance to describe, in broad strokes, what will happen during the project. In order to offer these prices, we will do the following:. Introduce customizable band options, with a focus on choice and flexibility over traditional luxury. Note that every watch will still be rigorously quality controlled in order to maintain the same world-class speed and precision of our current offerings. At this point, you begin to get into more details about how your solution will impact and improve upon the problem you outlined in the beginning. What, if any, results do you expect?

This is the section to include any relevant financial information, project risks, or potential benefits. You should also relate this project back to your company goals or OKRs. How does this work map to your company objectives? Early customer feedback sessions indicate that cheaper options will not impact the value or prestige of the luxury brand, though this is a risk that should be factored in during design. In order to mitigate that risk, the product marketing team will begin working on their go-to-market strategy six months before the launch.

What, if anything, should they take away from your executive summary? Cheaper and varied offerings not only allow us to break into a new market—it will also expand our brand in a positive way. For more information, read our go-to-market strategy and customer feedback documentation. As you get started, use the four-part template provided in this article as a guide. Then, as you continue to hone your executive summary writing skills, here are a few common pitfalls to avoid:. Your executive summary is a document that anyone, from project contributors to executive stakeholders, should be able to read and understand. Where you can, explain the jargon, or skip it all together. Your executive summary is just that—a summary.

If you find yourself getting into the details of specific tasks, due dates, and attachments, try taking a step back and asking yourself if that information really belongs in your executive summary. Some details are important—you want your summary to be actionable and engaging. But keep in mind that the wealth of information in your project will be captured in your work management tool , not your executive summary. Is there any context your stakeholders need in order to understand the summary? If so, weave it into your executive summary, or consider linking out to it as additional information. Your executive summary is a living document, and if you miss a typo you can always go back in and fix it. But it never hurts to proofread or send to a colleague for a fresh set of eyes.

Executive summaries are a great way to get everyone up to date and on the same page about your project. If you have a lot of project stakeholders who need quick insight into what the project is solving and why it matters, an executive summary is the perfect way to give them the information they need. For more tips about how to connect high-level strategy and plans to daily execution, read our article about strategic planning. Resources Project planning How to write an executive summary, with facebook twitter linkedin. View Templates. What is an executive summary?

Outline the recommended solution. Get a free cross-functional project template. Related resources.

25 Best Executive Summary Examples 2022,What is an executive summary?

Executive Summary Example. The following is an Executive Summary Example for the imaginary company: Green Future Ltd. Company Mission. Green Future Ltd. provides green energy AdGet Instant Access to All Templates You Need to Start, Run & Grow Your Business!  · Example: Executive Summary Example 1: A Study of Obesity Among Adults With Low Income and Education Levels. Introduction. Obesity is a significant public health ... read more

Borrow a page from this example and include evidence of your accomplishments in your executive summary statement. It can convey all the important information you want the reader to grasp while being brief. Make it relevant. An effective executive summary gives stakeholders a big-picture view of the entire project and its important points—without requiring them to dive into all the details. Clarify how this problem is important and relevant to your customers, and why solving it matters.

This is another great executive summary sample for resumes that you can follow. What companies or clients have you worked with in the past? Note that every watch will still be rigorously quality controlled in order to maintain the same world-class speed and precision of our current offerings. Use brief paragraphs to communicate your points and apply subheadings and bullet points generously to make your summary easy to scan while keeping the appearance clean and professional. It shows how well it knows the prospective client by talking positively about what Gyuto does. If what you want is to get prospective investors to keep reading and ultimately convince them to sow their money into your business, example of executive summary example is a good way to go about it, example of executive summary.

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